August 11, 2012 § Leave a comment
Business is not only associated with success and money and deals and stuff. We know lots of interesting and sound examples of huge awesome companies with a successful destiny and the enormous income. But sometimes, this or that company becomes famous not because of it’s good business strategies, but because of the worst failures ever.
For example, advertising business. Seems to be stable and acute. Not at all. Once, the General Motors company, advertising the new offroadster made it possible for the visitors of the official site to edit the advertising videos and mottoes. Then, these vids and slogans have been accidentally included into the official advertising campaign and all the customers could see the slogans like: “New GM Jeep: yesterday’s technologies today” and “The world will become better without this car”.