From the First Sight – Evolution of Perception in Human Society

There are, perhaps, two main factors influencing the process of development of human society – information and communication, and nowadays both of them are rapidly changing. Written text as the way to transfer data and news becomes outdated – we read less and are more interested in photographs, comics, pictures and posters instead. This switch to video form of thinking and perception has both its advantages and disadvantages.

A social network, which occupies the third place in spread and popularity after Facebook and Twitter is Pinterest. Pinterest allows a user to create a collection of images divided into theme groups. The communication between the users is minimal; the friendship is based only on the similarity of aesthetic perception. The words in Pinterest plays insignificant role as this social network presents the exchange of purely visual information. This tendency can be noticed in Facebook and other social networks as well, as virtually-oriented blogs are the most popular ones. The post or article without a picture will hardly attract the reader’s attention.